Brand Days 2026 changed how we see ourselves. The clarity we found in those two days will shape everything we do next.
Andreas Meier
Managing Director, Vaillant
Brand Days 2026
Creating lovebrands
together.
Two days. Two brands. One shared vision. Brand Days 2026 brought us together to reimagine what Vaillant and SDBG mean to the people we serve — and to turn intention into momentum.
Recap from
Cologne · April 2026
240+ Attendees
2 Brands aligned
3 Workshops
1 Shared vision
Inspiration
Our Keynotes
Two voices that set the direction for what's next.
It's not what you buy. It's what you buy into.
Stefan Hüttemeister
Group Director Marketing, Vaillant
Foundation
2 Brands, 1 Love
Vaillant and SDBG each carry distinct strengths into the market. Understanding what makes them different is the first step toward making them unforgettable.
Vaillant · Positioning
Positioning
Vaillant · Brand Wheel
Brand Wheel
Vaillant · Claim
Claim
Visual system
Explore visuals Key Visuals
A unified library of imagery, colour, and composition — built so every Vaillant campaign feels like the same family of work.
Digital
Visit the site B2C Website
vaillant.com, reimagined. A consumer journey that turns interest into trust — and trust into conversion.
Film
Brandfilm
The 90-second story behind Vaillant's rebrand — what we stand for, who we serve, and how we want to feel.
Watch the film Workshops
What we learned together
Three sessions shaped our direction forward.
01
New positioning
Strategy Clarity Direction
Segmentation and positioning formed the backbone of our strategy. This deep dive revealed how to differentiate Vaillant and SDBG in a crowded market — and what to let go of on the way there.
02
Brand platform
Communication Consistency Impact
Communication consistency across channels ensures our message resonates. We mapped how to maintain brand integrity while adapting tone for different audiences and touchpoints.
03
Media budget allocation
Efficiency Optimization Results
Smart allocation of resources separates ambition from execution. Discover the framework for maximizing impact with every euro spent.
Coming up
Visibility and AI
Next on the roadmap: a shared point of view on how visibility, search, and AI assistants reshape how customers discover and choose us. The whitepaper drops May 30.
Event Gallery
The energy, the people, the transformation — captured.
For your daily use
Teams Background
Proud to tease the new brand identity. Drop the official Vaillant Brand Days background into Microsoft Teams and bring a piece of the event to every call.
Microsoft Teams · Preview